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Perrier : Join Us

Graphic Design
Art Direction
Campaign Development

This campaign was inspired by the insight that Perrier's consumer base skews older. To attract a new generation of sparkling water drinkers, it reimagines the brand with visuals that spark curiosity and tap into the growing fascination with extraterrestrials.

The Perrier bottle cap has been reimagined to resemble a UFO, with the bottleneck mimicking the glow of an abduction beam. The campaign engages audiences through print ads, a short promotional video, and an experiential activation, where visitors can interact with Perrier's UFO-themed displays while enjoying a free beverage.

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Ninga-gaweJitoon: I'll Try talking

Editorial Design
Typography
Art Direction

Ninga-gawejitoon: I'll Try Talking is about identity. Exploring the fluidity of growing up, shifting between urban and rural, feminine to masculine. It highlights the complexity of embodying multiple identities simultaneously.

This project has also been an educational journey, expanding my understanding of Anishinaabemowin beyond my current knowledge of basic introductions, and a few phrases.  Ninga-gawejitoon challenged me to find the words to express the first 20 years of my life.

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Peloton x pop

Graphic Design
Art Direction
Campaign Development

Peloton is launching limited-edition fitness equipment featuring pop art, combining function and style to attract new users and re-engage existing ones. Targeting upper-middle-class adults over 35, the campaign includes a Keith Haring-inspired bus wrap, Warhol-style posters, social media, a microsite, an audio ad, and experiential events like a partnership with AGO First Thursdays—positioning Peloton as both a workout tool and a piece of art.

Breanne Mathers (Project Manager) | Zoe Diep (Designer) | Hani Ahmed (Copywriter) | Jada Reynolds-Tabobondung (Art Director + Designer)

ABOUT ME

BIO
Jada is a Tokaronto-based 2-Spirit Creative interested in myths, legends, and miniatures. Inspired by early experiences in their mother’s graphic design classes at OCAD U, Jada has pivoted from a career in communications to one that allows for more creative expression of their authentic self.

A member of Wasauksing FN, Jada aims to advocate for more diverse mixed-race, urban Indigenous,  and queer perspectives and narratives in mainstream advertising and communications.

Always striving to push forward. Jada is currently completing their Advertising and Graphic Design studies at Humber College.
Education
Advertising and Graphic Design | Humber College | 2022–2025

Volunteer
Co-Facilitator | Spirit of Kinship Collective | 2024
Treasurer | 2 Spirit Peoples of the First Nations | 2020–2024
Advisory Council  | Kent Monkman: Being Legendary | 2022

> Download Full Resume <

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