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Ahnii / Boozhoo

Jada Reynolds-Tabobondung.
Storyteller | Art Director | Graphic Design
Tokaronto

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Perrier : Join Us

Graphic Design
Motion Graphics
Art Direction
Campaign Development

This campaign was inspired by the insight that Perrier's consumer base skews older. To attract a new generation of sparkling water drinkers, it reimagines the brand with visuals that spark curiosity and tap into the growing fascination with extraterrestrials.

The Perrier bottle cap has been reimagined to resemble a UFO, with the bottleneck mimicking the glow of an abduction beam. The campaign engages audiences through print ads, a short promotional video, and an experiential activation, where visitors can interact with Perrier's UFO-themed displays while enjoying a free beverage.

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Colony Brewery

Graphic Design
Branding

An exploration of shapes for a logo and merchandise design for a microbrewery dedicated to organic ingredients and sustainability. The logo is inspired by ants, a recurring theme that symbolizes cooperation, efficiency, and resilience.

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UNTZ

Editorial Design
Typography
Art Direction

This short magazine layout is an exploration of editorial design, drawing inspiration from punk and rave aesthetics.Untz

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Downy Scent Beads

Art Direction
Graphic Design

For this Downy Scent Beads campaign, Lea Steller and I collaborated with photographers from Humber's Media Communications program to produce three images highlighting the freshness of Downy Scent Beads. Utilizing miniatures and a diorama display, we created visually engaging scenes that bring the concept of freshness to life.

ADVANCED MODELLING & DESIGN FOR MANUFACTURE

Industrial Design
CAD
Foam Modelling
Foam Modelling

During my third year of University, I undertook an advanced course in foam model making.

The class was split into groups, each group acted as a design house and each member was given a product to redesign within their houses' design language.

I began perfecting my model making by making replicas of real products which were then inspected for accuracy. Throughout the project I created a large volume of foam models and mainly iterated my design through model making.

Once the aesthetic design was completed, I designed the product for manufacture; locating a split line, internal architecture, designing for injection moulding. Then finally, modelled the mouse digitally using SolidWorks.

ABOUT ME

BIO
Jada is a Tokaronto-based 2-Spirit Creative interested in myths, legends, and miniatures. Inspired by early experiences in their mother’s graphic design classes at OCAD U, Jada has pivoted from a career in communications to one that allows for more creative expression of their authentic self.

A member of Wasauksing FN, Jada aims to advocate for more diverse mixed-race, urban Indigenous,  and queer perspectives and narratives in mainstream advertising and communications.

Always striving to push forward. Jada is currently completing their Advertising and Graphic Design studies at Humber College.
Education
Advertising and Graphic Design | Humber College | 2022–2025

Volunteer
Co-Facilitator | Spirit of Kinship Collective | 2024
Treasurer | 2 Spirit Peoples of the First Nations | 2020–2024
Advisory Council  | Kent Monkman: Being Legendary | 2022

> Download Full Resume <

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